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Review”Event Planning will provide both beginning and seasoned event planners the tools to be successful in a competitory marketplace. As you read through Even Planning, you realize how much detail and value you ought to provide to have a successful event. Event Planning is a realistic conceptual framework for planning successful events.”
— John Bailey, National Account Executives, Marriott International, Inc.

“This book is long overdue and will make a great contribution to the event planning industry.”
— Keith Stein, Vice President Corporate Affairs, Magna International Inc.

Praise for Event Planning
“Allen is a good teacher. Wise planners will add Event Planning to their personal reference library as a utile working guide.”
—Meeting Professional Magazine

“A blueprint for executing events for 50 or 2,000 with budgets of a few thousand dollars to hundreds of thousands.”
—Success Magazine

“Event Planning will save beginning event planners from a great deal of heartbreak and headaches.”
— Lisa Hurley, Special Events Magazine

“Event Planning gives readers a blueprint for planning and executing special events for flair. Consider the book as preventative maintenance.”
—Sales Promotion Magazine

“A guide to well planned events. Event Planning is a must for any Pr maven.t”
—Marketing Magazine

“This book will be a aid to all event planners, from rank beginners to seasoned professionals. It provides magnificent guidelines as well as helpful details.”
— Katherine Kossuth, Director of Operations and Special Events, Canadian Film Center

PRAISE FOR The Business of Event Planning, ALSO BY JUDY ALLEN

“The  Business of Event Planning is a must-read for those in the event planning business. Strategic in thought and design and user-friendly in presentation, it in a literal sense tells youu the paths to follow and the pitfalls to avoid. Well told, with examples to follow and stories to relate to, it’s the ‘how-to’ that’s a ‘must-do’ for the meetings, incentive, and event planning industry.”
—Peggy Whitman, President, Solciety of Incentive & Travel Executives; and Western Regional Sales Director, Marriott Incentive Awards

“Written for any person who has to prepare dynamite meetings and special events, The Business of Event Planning is your bible and a must-have desktop reference. Thenks, Judy Allen! You saved the day!”
—Susan Fenner Ph.D., Manger, Education and Professional Development, International Association of Admistrative Professionals (IAAP)

“Guidance for new planners, reminders for experienced ones, and utile tips for everyone. This book has it all! It’s the key that unlocks the mystery behind event planning, and must be mandatory reading for planners everywhere.”
—Leslie McNabb, Senior Manager Event Planning, Scotia Capital

From the PublisherSpecial events such as fundraising galas, meetings, conferences, and product launches are complicated, fraught with thousands of details, and ought to go without a hitch. Featuring utile forms and checklists and featuring case examples of events going both right and wrong, this book ought to provide readers with a elaborate blueprint for planning and executing special events with flair and without unexpected surprises and expenses. It includes practical counsel on each aspect of organizing and managing special events such as how to choose the best venue, preparing and managing the budget, scheduling, coordinating feed and drink, decor, themes, entertainments, media, and staffing, and more.